Open-road advertising crackdown by the mayor: No more aggressive adverts on public thoroughfares.
Get ready for a stress-free trip to Capri, the picturesque Italian island in the heart of the Mediterranean! Mayor Paolo Falco recently issued an ordinance to put an end to the nuisance of aggressive advertising that tourism-goers often experience. This decision is set to make Capri's high season, starting shortly, a smoother experience for all.
From now on, no one will approach tourists on the street with menus, brochures, flyers, maps, or any salesy material[1]. This prohibition specifically targets the infamous "sharks" who dwell around the island, harassing visitors upon their arrival. They typically entice tourists with supposedly cost-effective dining and excursion options, including boat tours.
Capri, with fewer than 15,000 residents and located in the Gulf of Naples, consistently ranks among Italy's top tourist destinations. It receives a whopping influx of visitors during peak season, with 10-minute intervals delivery from the mainland. The new regulations aim to create a peaceful environment for tourists to enjoy their stay without the constant pressure from street vendors[1].
Police patrols will be increased to ensure compliance with the new rules and those who disregard them will face fines and, in extreme cases, possible revocation of their business licenses[2][3]. Mayor Falco also appealed to local hotel and restaurant owners, advocating for them to take a more proactive role in maintaining Capri's unique culture and countering the adverse effects of overtourism and aggressive commercial practices[3].
This action is part of a global trend among popular tourist spots to implement stricter regulations that better protect tourists, preserve local culture, and combat overcrowding and unchecked commercialization[3]. So, pack your bags and get ready for a more pleasant vacation on Capri!
[1] ntv.de, dpa[2] Article Link[3] Article Link
In the spirit of preserving a peaceful and authentic ambiance, Mayor Falco has not only enacted a community policy to ban aggressive advertising on Capri but also advocated for employment policies that discourage pushy sales tactics among local vendors. This shift in lifestyle, integrating a more relaxing and family-friendly environment, is expected to significantly enhance the quality of one's travel experience on the picturesque island.
With the new regulations in place, tourists can now look forward to enjoying a hassle-free trip, allowing them to focus on immersing themselves in Capri's exquisite lifestyle, rich history, and breathtaking landscapes, rather than enduring persistent advertising during their vacation.
