Luxury boutique hotels now reside in refurbished 1950s motels across California.
In the picturesque town of Carmel-by-the-Sea, the Petit Pali on 8 Avenue now boasts a central courtyard filled with lush plants and flowers, adding to its allure. This is just one of the many revived motels under the management of Avi Brosh's Palisociety group.
Avi Brosh, a real estate expert turned hotel manager, has been breathing new life into aging motels on the American West Coast for the past 20 years. His unique approach combines authentic historic motel charm with contemporary comforts and social spaces, revitalizing these mid-century motels to appeal to modern travelers while preserving their nostalgic allure.
The decor of Avi Brosh's hotels is a delightful blend of vintage charm and irreverent touches, Parisian and beachside influences. Each room at the Petit Pali on 8 Avenue, for example, evokes the atmosphere of a Californian seaside salon with vintage decor. The colour tones range from sage green to brown, grey and burgundy, with fabric patterns including stripes, checks, floral, and tartan.
The mini-bar in Palisociety hotels is stocked with local products, adding a touch of authenticity to the guest experience. Each room also includes notebooks, pens, silver trays, vintage glassware, cushions, and knick-knacks, making guests feel like they've stumbled upon a cool little place, not a generic hotel.
The sound quality in these hotels is enhanced with Marshall speakers, ensuring a high-quality audio experience for guests. Bathrooms are stocked with Diptyque products, adding a touch of luxury to the guest experience.
The Petit Pali concept has been expanded to include locations in Laguna Beach, Brentwood, and St Helena, with the latest hotel, Le Petit Pali St Helena, set to open in October. Each hotel under Avi Brosh's management has its own unique decor. For instance, Le Petit Pali Laguna Beach, a motel with mid-century architecture, was recently reborn near Treasure Island's magical beach.
Avi Brosh's hotels prioritize comfort, aiming to create a modern yet nostalgic atmosphere. The decor aims to give the impression of being lived in, without ever being sterile or overly-polished. Household linen in Palisociety hotels is designed by Italian brand Bellino, adding a touch of European chic to the decor.
The team at Avi Brosh's in-house art studio manages each project individually, creating an eclectic, chic, and maximalist decor for each hotel. This approach results in a signature blend of styles, with Palisociety’s hallmark "California quirky sensibility" merging with the opulence of Europe’s chicest inns.
The properties uniquely blend mid-century or European chic aesthetics with modern luxury and California quirky sensibility. This is evident in Palihouse West Hollywood, Avi Brosh’s debut brand revival, which features 95 guest rooms, an indoor/outdoor pool lounge, two distinctive dining outposts, a bar, and a lobby lounge, creating a modern yet nostalgic atmosphere in the heart of Los Angeles’ West Hollywood on W 3rd St.
In summary, Palisociety's revival focuses on preserving the spirit of each unique property while reimagining them for today's customers. The group's hotels offer architectural and design revival, luxurious amenities, distinctive dining and social experiences, and a signature blend of styles, making them a must-visit for travellers seeking a unique and memorable stay.
[1] Palisociety Hotels: https://www.palisociety.com/ [2] Palihouse West Hollywood: https://www.palisociety.com/hotels/palihouse-west-hollywood [3] Le Petit Pali Laguna Beach: https://www.palisociety.com/hotels/le-petit-pali-laguna-beach
- Avi Brosh's concepts, such as the Petit Pali in Carmel-by-the-Sea, extend beyond home-and-garden settings, incorporating lifestyle choices and travel experiences that capture the essence of mid-century charm with contemporary comforts, catering to modern lifestyles.
- The unique designs of Palisociety's hotels, like the Le Petit Pali Laguna Beach, en-vols a blend of aesthetics including European chic and California quirky sensibility, transforming aged motels into distinctive destinations for travel and leisure experiences, transcending the ordinary hotel stay.
