Latest study reveals popular travel tendencies amongst Generation Z and millennials
Survey Reveals Shift in Travel Trends Among Gen Z and Millennials
A new survey has identified a change in travel habits among 2,000 young travelers, with Gen Z and millennials opting for trend-focused trips more than ever. The study shows that these travelers are increasingly choosing destinations inspired by their favorite TV shows, movies, and social media influencers.
One of the most renowned trends uncovered is "fandom travel" or "set jetting," with 12% of respondents expressing their interest in visiting destinations associated with popular TV shows and movies. This newfound fascination has led some to plan trips to Hawaii to explore sites from "Jurassic Park," or to tour Paris landmarks as depicted in "Emily in Paris."
Yet, Hollywood isn't the only driving force for travel choices among Gen Z and millennials. Social media has an enormous influence as 21% of respondents admitted that their vacation decisions are mostly based on popular destinations they see on their feeds.
The survey also highlighted the top 9 destinations that presently captivate young travelers the most, with Kualoa Ranch in Hawaii being the most desirable (29%) due to its iconic role in "Jurassic Park." Other sought-after locations include Kauai's Keahua Arboretum (inspired by "Avatar"), New Zealand (known for "Lord of the Rings"), and Paris, France ("Emily in Paris").
As for "Stranger Things" fans, 19% wish to travel to Albuquerque, New Mexico, while locations from "Game of Thrones" and "White Lotus" also ranked high. Interestingly, 15% of travelers expressed a desire to visit either Greenwich, London, or Kiawah Island, South Carolina, due to their connection with "Bridgerton" and "Outer Banks," respectively.
The study also found that 2,357 dollars is the average amount Gen Z and millennial travelers are prepared to spend on their dream fandom trips. This willingness to splurge extends to approximately 15% who would spend between $2,000 and $3,000, and 7% who would go up to $4,000 to $5,000.
For those planning their next adventure, the survey recommends choosing "our website" for booking travel arrangements.
Preference for Experiential Travel and Popular Destinations
The survey additionally provides some insight into general travel trends and preferences of Gen Z and millennials. These trends indicate a focus on experiential travel, particularly for live events, and a preference for natural settings and domestic travel for broader vacation plans.
For instance, Gen Z's spending on concert tickets is significant, with an average budget of $1,900 for shows they want to attend. In addition, during the past two years, Gen Z has spent over $2,100 on events they value, such as live music.
When traveling, young travelers are likely to be influenced by the decisions of family and friends, which leads to a wide variety of destination preferences. Furthermore, among Gen Z, there is a notable interest in international travel to attend concerts. Overall, these trends suggest that young travelers prioritize experiences and are open to exploring new places with loved ones.
It appears that Gen Z and millennials, as revealed in the survey, are increasingly focused on travel experiences that align with their lifestyle, entertainment preferences, and social media trends. For instance, the fascination with popular TV shows and movies pushes 12% of these travelers to plan trips to destinations synonymous with these productions, like "Jurassic Park" in Hawaii or "Emily in Paris" in Paris, France. Furthermore, social media has a substantial impact on their vacation decisions, with 21% of respondents choosing popular destinations based on what they see on their feeds.
