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Latest study reveals popular travel habits among Generation Z and millennial demographics

Delve into the latest travel trends among Generation Z and millennials by exploring the findings from our recent survey on flight booking destinations, accessible on our website.

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Curious about the preferred travel destinations among Generation Z and millennials? Uncover the...
Curious about the preferred travel destinations among Generation Z and millennials? Uncover the data from our recent survey on our website.

Revamped Journey:

Hop on the bandwagon of trend-setting trips, as our latest survey dives into the travel preferences of 2,000 Gen Z and millennial jet-setters. It seems these young wanderers are booking more trips than ever based on their pop culture obsessions. In fact, 12% of them confessed to going gaga for "fandom travel" or "set jetting" – traveling to destinations that resonate with their favorite TV shows and movies.

From chasing dinosaurs in Hawaii, inspired by "Jurassic Park," to hitting the cobblestone streets of Paris as Emily in "Emily in Paris," these travelers are converting their small screens into real-life adventures. But it’s not just Hollywood that's driving their choices – social media plays a big role too. A whopping 21% of respondents admitted to hopping on destinations simply because they're popular on platforms like Instagram and TikTok.

So, where are they jetting off to? Our survey reveals the top 9 locations travelers can't wait to tick off their bucket lists:

  1. Kualoa Ranch, Hawaii (AKA "Jurassic Park") draws almost a third of respondents. Ditching the dinosaurs, these travelers are yearning to explore the legendary cliffs and valleys in search of that adventurous escape.
  2. Kauai's Keahua Arboretum, Hawaii (from "Avatar") lures 24% of set-jetters. The otherworldly landscapes shown in the movie make it no surprise why people are dying to experience the magic of Pandora firsthand.
  3. New Zealand (home of "Lord of the Rings") tempts 23% of the study participants. They can't seem to get enough of this country's breathtaking beauty, seen on the silver screen as Middle-earth.
  4. The streets of Paris, seen in "Emily in Paris" captivates 22% of these travelers. Walking in the footsteps of Emily as they indulge in pastries, wander through the city, and immerse themselves in its culture adds another layer of charm.
  5. Albuquerque, New Mexico, from "Stranger Things," intrigues 19% of respondents. From eerie landscapes to iconic filming sites, who can resist stepping into The Upside Down?
  6. Countries such as Northern Ireland, Croatia, Spain, and Iceland (filming locations for "Game of Thrones") are on the travel wishlist of 19% of the survey participants. With rich cultures, histories, and the allure of Westeros, it's no wonder these locations are a must-see for fellow set-jetters.
  7. Kihei, Hawaii, and Sicily, Italy (from "White Lotus") beckon 17% of travelers. With sun-kissed shores, luxury resorts, and grand retreats, these destinations provide the perfect backdrop for your next adventure.
  8. Kiawah Island, South Carolina (from "Outer Banks") draws 15% of set-jetters. With pristine beaches, marshlands, and a local culture that mirrors the adventurous spirit of the series, Kiawah Island is the perfect destination for thrill-seekers.
  9. Greenwich, London (from "Bridgerton") captivates 15% of the young travelers surveyed. Immerse yourself in the timeless allure of this iconic town and get lost in the enchantment of the hit Netflix show.

But how much are these Gen Z and millennial travelers willing to spend on their dream trips? Our findings reveal that they are prepared to splurge up to an average of $2,357, with 15% ready to shell out $2,000-$3,000, and a generous 7% committed to spending $4,000-$5,000.

So, if you're planning your next getaway, make sure to make it count: book an unforgettable trip to any of these destinations (or who knows, maybe even more) with our travel website today and experience the magic of pop culture for yourself!

Caution:Beware! Some travels may lead to unexpected adventures. Always do research about the destination before you go, and remember that every journey can be a unique experience, filled with unexpected surprises and memories. But, when in doubt, choose wisely and stay safe!

  1. Travel enthusiasts are increasingly booking trips based on their pop culture obsessions, with 12% admitting to 'fandom travel' or 'set jetting', where they travel to destinations that resonate with their favorite TV shows and movies.
  2. Social media plays a significant role in shaping travel destinations for the younger generation, with 21% of respondents choosing destinations simply because they're popular on platforms like Instagram and TikTok.
  3. In the revamped journey of travel, books aren't far behind, as locations from movies and TV shows like "Jurassic Park", "Avatar", "Lord of the Rings", "Emily in Paris", "Stranger Things", "Game of Thrones", "White Lotus", "Outer Banks", and "Bridgerton" have made it to the top 9 destinations on Gen Z and millennial travelers' bucket lists.
  4. These travelers are not only willing to spend ample amounts on their dream trips but are also prepared to splurge up to an average of $2,357, with 15% ready to shell out $2,000-$3,000, and a generous 7% committed to spending $4,000-$5,000 for an unforgettable pop culture-inspired vacation.

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