In the upcoming summer season, Martha Stewart's tranquil lifestyle trend is tipped to persist beyond just the summer months, as per predictions by trend analysts.

Gather your finest plates and craft supplies, it's time to channel your inner Martha Girl this summer!

Never-fading homelife icon, Martha Stewart, has reigned supreme in the realms of hosting, cooking, gardening, and more since the '90s, consistently doling out imaginative ideas that leave us all in awe. As the wave of nostalgia peaks, the urge to emulate her lifestyle has reached new heights, as evident from Pinterest's summer trend report, which has reported a stunning 273% surge in searches for the 'Martha Stewart aesthetic' this June. Stewart's own platform calls it the 'trend of the summer.'

Anecdotally, it seems that the release of Martha's Netflix documentary and the burgeoning growth of domestically oriented online communities have made the lifestyle maven more relevant and accessible than ever. Dayna Isom Johnson, Trend Expert at Etsy, shares her thoughts, saying, 'I think no matter what age you are, Martha has touched your life in some way.'

Gardening Goodies

Time-Tested WisdomUnlock Martha's secret gardening strategies and tips with this book, perfect for both beginners and enthusiasts. Dive into her renowned techniques, and let your garden flourish from start to finish.

Essential Tool KitThis comprehensive set is an ideal starting point for your gardening journey, offering all the tools you'll need to get going at an affordable price. What's more, these tools boast a fade, rust, and weather-resistant construction.

All-in-One BeltTransform your gardening experience with this chic leather belt designed to carry all your essential tools like a trowel, shears, gloves, and more. So stylish, you might not want to remove it, even when you leave the garden!

So, what constitutes the Martha Stewart aesthetic, and why is it striking a chord this summer?

The aesthetic encompasses hosting, food, lifestyle, and gardening, yet the fundamental common thread tying them all together is a passion for slow living. Dayna describes Martha Stewart Summer as a 'way of embracing the simple pleasures in life.'

She adds, 'When I think of Martha, I always think of her tagline, "it's a good thing." This summer, it's a good thing to calm down and to bring slowness and simple joys into your life. People are really wanting to slow down and to bring in the small joys because there's so much outside noise that joy and simplicity become extra important.'

Carnations and Kettles

1999 TrendThis decade, embrace a more refined yet approachable aesthetic, blending timeless charm with modern finesse. Think minimalism, using creamy whites and soft blues, evoking a sense of calm and sophistication.

Timeless InspirationOffer your home a touch of timeless sophistication with this stunning porcelain figurine collection. Each piece is beautifully hand-painted, bringing a touch of traditional craftsmanship to the modern age.

Design insights, inspiration, and top tips straight to your inbox! Intriguing decor ideas, captivating celebrity homes, useful gardening advice, and exciting shopping round-ups – all tailored for you.

According to experts, a couple of reasons are fueling the resurgence of the Martha Stewart aesthetic:

Younger Gen Z Waking Up to Martha: The Martha Stewart aesthetic has caught the attention of Gen Z, thanks to a renewed interest in summer hosting among the online community, exposing them to Stewart's archive.
Home Sanctuaries: With the rising interest in turning homes into sanctuaries, more people find themselves seeking the comfort, practicality, and elegance that Martha Stewart's aesthetic embodies.

This summer, expect a wave of 'Martha-inspired' trends, from summer hosting and outdoor dining to organic gardening and more. Step into Martha Stewart's timeless world and let your home become a sanctuary of simplicity, beauty, and joy this summer. How are you bringing the Martha Stewart aesthetic into your life this season?

Martha Stewart's unique gardening strategies and tips are outlined in a time-tested book, ideal for both beginners and enthusiasts alike.
An essential tool kit serves as an ideal starting point for vegetable gardening, providing all necessary tools at an affordable price.
A chic leather belt designed for gardening includes pockets for tools like a trowel, shears, gloves, and more, making gardening fashionable and convenient.
The Martha Stewart aesthetic, a blend of hosting, food, lifestyle, and gardening, is characterized by a passion for slow living and embracing the simple pleasures in life.
The porcelain figurine collection offers homeowners a touch of timeless sophistication, each piece hand-painted with traditional craftsmanship.
The Martha Stewart aesthetic's resurgence can be attributed to the attention it has garnered from younger Gen Z, who have discovered Stewart's archive, and the rising interest in creating home sanctuaries.
This summer, host summer dinners, cultivate organic gardens, and embark on a Martha Stewart-inspired lifestyle to transform your home into a sanctuary of simplicity, beauty, and joy.

In the upcoming summer season, Martha Stewart's tranquil lifestyle trend is tipped to persist beyond just the summer months, as per predictions by trend analysts.