Grassroots Music Movement Building Up in Los Angeles | Podcast Innovatively Shaping the Music Industry
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In the heart of California's entertainment capital, a new advocacy group is making waves. The Los Angeles Nightlife Alliance (LANA), co-founded by Ross Gardiner, is a coalition that represents the city's nightlife community, bringing together a love for LA's nightlife, government savvy, and community organizing.
Gardiner, a seasoned veteran in the music industry, has a diverse background that spans several years as a music journalist and editor for renowned publications such as Billboard, Mixmag, and Vice. He has also worked as a festival consultant with Black Circle Media, a boutique agency that has collaborated with clients like EDC, Tomorrowland, and Red Bull.
Before co-launching LANA, Gardiner was involved in nightlife efforts in cities like Berlin, Amsterdam, and London. His experience also includes working with nightlife organizing thought-leaders Lutz Leichsenring and Mirik Milan, serving as the communications and creative director for their project the Creative Footprint, and helping launch their international consultancy VibeLab.
The Innovating Music Podcast, a platform that brings together unique voices from inside and outside of the music industry, recently featured Ross Gardiner. The episode, accessible via a permalink, delves into Gardiner's personal stories about the development of LANA. The podcast, which can be subscribed to on various platforms including Apple Podcasts, Spotify, and YouTube, discusses where the future may have already landed, a sentiment echoed by Kevin Kelly's quote, "The Future is Already Here - It's just not evenly distributed."
LANA has been growing steadily over the past year, and Gardiner's active role within the community is evident. His Twitter handle, @RossGardinerman, and LinkedIn profile are available for those interested in learning more about his work.
The Los Angeles Nightlife Alliance aims to support nightlife businesses and culture in the city, signifying Gardiner's entrepreneurial and community-oriented engagement. While detailed public information on his specific contributions to music journalism or the scope of his nightlife organizing work may be limited, his impact on the Los Angeles nightlife scene is undeniable.
As the Los Angeles Nightlife Alliance continues to grow and evolve, Gardiner's role as a pioneer in the city's vibrant nightlife scene is certain to endure.
In the height of his active involvement with the Los Angeles Nightlife Alliance, Ross Gardiner might also find interest in exploring the dynamic intersection of lifestyle, fashion-and-beauty, food-and-drink, and travel, aspects that enrich the city's nightlife culture. As he continues to carve a path for the alliance, he might consider partnerships with establishments offering these experiences to further solidify LA's position as a vibrant, multifaceted city.
