Discussion with Shawn Robare: A Retrospective Look from the 1980s Branding Perspective
Branded in the 80s: A Nostalgic Haven for 1980s Pop Culture Enthusiasts
The 1980s was a decade marked by an unprecedented wave of branding, as evidenced by the iconic Crest Toothpaste lunch boxes. This era of pop culture is the focus of Branded in the 80s, a platform dedicated to celebrating the unique artifacts and collectibles of the decade.
Shawn Robare, a self-proclaimed nerd with a passion for reading, movies, collecting toys, illustration, graphic design, and discussing the 1980s, is the brains behind this nostalgia-filled website. Robare has been actively involved in a couple of podcast projects, The Cult Film Club and Crestwood House, where he shares his extensive knowledge and insights about 80s pop culture and collectibles.
For many, certain objects and products from the 80s, such as Otter Pops and G.I. Joe figures, evoke strong memories and feelings. Branded in the 80s taps into this sentiment, serving as a hub for fans and collectors interested in 1980s memorabilia. The website ties the decade’s iconic toys and shows to modern fan communities, and Shawn Robare’s involvement as a super-fan and expert has only underscored its role in connecting fans to the authentic history and enduring appeal of 80s culture.
Robare's website has had a significant impact on pop culture and nostalgia, celebrating toys, movies, and TV shows from the 1980s. It often highlights rare collectibles such as crossover products (e.g., Ghostbusters with Care Bears) and fosters discussion of cult media. This focus helps sustain and rejuvenate interest in 80s culture among both those who grew up during the decade and newer generations discovering it through a nostalgic lens.
Robare is indifferent to younger generations dismissing the 1980s, but he wishes for a decrease in the demand for 80s ephemera and toys. He believes that the intense action and adventure animation of the 1980s was a perfect blend of content that is enjoyable for both kids and adults. Robare is also a firm believer that the 1980s is often misunderstood, particularly regarding the complexity and quality of its cartoons, such as those written by Michael Reeves.
Branded in the 80s has affected Robare's view of the world, connecting him with many creative people, unlocking creative doors, and leading to various opportunities like being featured on NPR, The Guardian, and The Washington Post. Despite his busy schedule, Robare is currently helping raise two toddlers with his wife and has been doing some trading card design work for Terror Vision.
Robare's favorite childhood memories include visiting Disney World, being part of the surfer/skater culture, and specific sensory experiences like the smell of Otter Pops and bubblegum Sex Wax. In a twist of fate, Robare started Branded in the 80s as a podcast but it quickly morphed into a very graphic-heavy blog. Robare is developing a new website, which is expected to launch by the end of the year.
References:
- Branded in the 80s
- Collecting 1980s Toys: An Interview with Shawn Robare
- Branded in the 80s: A Look Back at the Ghostbusters Care Bears Crossover
- Branded in the 80s: A Podcast about 1980s Toys and Collectibles
- Branded in the 80s: A Nostalgic Journey through 1980s Toys and Pop Culture
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