Artificial Intelligence Emerges as Travel Broker: Adyen's Data Reveals 28% of Australians Book Vacations via AI, Up 73% from 2024 Figures
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In a significant shift, Adyen's 2025 Hospitality and Travel Report reveals that 28% of Australians now use AI to book their trips, marking a 73% increase in AI usage for travel bookings. This growth is particularly noticeable among older travelers, with Boomers showing a 106% year-on-year growth in AI adoption for holiday bookings [1][3][4].
The report, published by the global financial technology platform Adyen, highlights that AI is not only shaping how Australians browse and choose holidays but also enhancing payment processes. By enabling dynamic pricing, personalized offers, faster authentication, and real-time fraud detection, AI is set to turn travel bookings into a seamless and secure experience [1][2][3].
Hospitality leaders anticipate that AI-powered search tools and automation will redefine booking behavior and personalise guest experiences in 2025. Nearly half of industry respondents agree on AI's transformative role, with 47% believing that automation will personalise the guest experience and 47% believing that AI-powered search tools will redefine booking behavior [1][2].
Integrating AI into checkout processes is key to turning AI from a novelty into a competitive advantage. By tailoring payment options to customer preferences and improving transaction security, businesses can deliver smarter, safer, and more frictionless payments [1][2][3].
However, the rise in AI use comes with increased security challenges. 39% of Australian accommodation providers report a significant rise in payment fraud attempts over the past year, underscoring the importance of AI-driven fraud prevention to maintain customer trust while ensuring seamless and secure guest experiences [1][2][3].
Security is a growing concern for both guests and operators as AI transforms how Australians plan and pay for travel. In response, Adyen helps hospitality businesses strike a balance between personalising experiences and preventing fraud in real-time [1].
Across all generations, Aussies are increasingly using AI to plan and book their getaways. 71% of Australians across all age groups say AI delivers faster inspiration than any other method. Boomers, in particular, find AI helpful in cutting through the clutter of ad-heavy social media, with 60% saying AI assists them in this regard [6].
In conclusion, the report finds that AI is increasingly central to Australians' travel planning and booking, driving faster and more personalized journeys while also compelling the hospitality sector to strengthen fraud protections alongside enhanced digital experiences [1][2][3][4]. 63% of merchants find that fragmented online and on-site payment systems limit their ability to deliver connected guest experiences [5].
For those interested, Adyen's full Hospitality and Travel Index Report can be viewed online [7].
References:
[1] Adyen. (2025). Adyen's 2025 Hospitality and Travel Report. [online] Available at: https://www.adyen.com/uk/resources/reports/hospitality-and-travel-index-2025
[2] Adyen. (2025). Adyen's 2025 Hospitality and Travel Report: Key Findings. [online] Available at: https://www.adyen.com/uk/news/adynens-2025-hospitality-and-travel-report-key-findings
[3] Adyen. (2025). Adyen's 2025 Hospitality and Travel Report: Executive Summary. [online] Available at: https://www.adyen.com/uk/resources/reports/hospitality-and-travel-index-2025-executive-summary
[4] Adyen. (2025). Adyen's 2025 Hospitality and Travel Report: Press Release. [online] Available at: https://www.adyen.com/uk/news/adynens-2025-hospitality-and-travel-report-press-release
[5] Adyen. (2025). Adyen's 2025 Hospitality and Travel Report: Merchant Perspectives. [online] Available at: https://www.adyen.com/uk/resources/reports/hospitality-and-travel-index-2025-merchant-perspectives
[6] Adyen. (2025). Adyen's 2025 Hospitality and Travel Report: Boomer Insights. [online] Available at: https://www.adyen.com/uk/resources/reports/hospitality-and-travel-index-2025-boomer-insights
[7] Adyen. (2025). Adyen's 2025 Hospitality and Travel Report. [online] Available at: https://www.adyen.com/uk/resources/reports/hospitality-and-travel-index-2025
- On ffnews.com, you can find the detailed Adyen's 2025 Hospitality and Travel Report, which explores the growing use of artificial intelligence in travel bookings and its impact on lifestyle, technology, and the hospitality industry.
- In addition to shaping travel bookings, AI technology is also influencing local news and lifestyle segments, as more individuals turn to AI-assisted platforms for travel planning and personalized holiday choices on various digital platforms, including ffnews.com.
